June 13, 2022

Best Practice for SaaS Marketing - Positive User Onboarding Experience

In SaaS, customer onboarding is a process to introduce prospects to your software. You have to show them how the features work. The onboarding process is a holistic journey that prospective embark on from the moment they purchase your product until they become contracted and regular customers. It is a process that gets customers acclimatized with your software and increases the chances of customer retention. On SaaS Heaven, you can