Instagram is a hugely popular social media platform, with over 800 million monthly users as of January 2018. Brands have realized the tremendous potential that Instagram offers for growing their audience, and are increasingly using it to market their products and connect with customers on a more personal level.
One major reason why brands love using Instagram is because it allows them to showcase their products in a gorgeous visual format. From beautiful photos of clothing and accessories to mouthwatering food shots and eye-catching product visuals, Instagram gives brands free rein when it comes to how they want to present their offerings. And since Instagram is all about images, this means that brands can focus on creating visually appealing content that draws in consumers and encourages them to interact with the brand.
Another major reason that brands love using Instagram is its interactive nature. In contrast to more traditional marketing platforms like television or print advertising, Instagram allows customers and brands to engage in two-way conversations in real time. Brands can respond directly to customer feedback and comments, while also encouraging users to share their own experiences with the product by using branded hashtags and engaging with other users who are interested in the brand. This helps businesses build a loyal following of customers who are passionate about their products and feel closer to the brand as a result.
In addition to these key benefits, Instagram offers many other features that make it an ideal platform for growing your Instagram followers and audience. Whether you’re just starting out on Instagram or have already established a strong presence there, by understanding what makes Instagram so attractive to brands, you can use this information to help your own business succeed on the platform.
How Brands Get More Instagram Followers
Getting more Instagram followers requires a marketing strategy that includes a clear plan for what you want to achieve. Developing a plan will also help you stay consistent with your brand identity.
Creating engaging content is essential to getting more Instagram followers. Instagram allows 30 hashtags per post, so it is important to focus on the industry or topic that you’re promoting. However, you may not want to include hashtags that are generic. The hashtags you use must be relevant and attractive to your target audience.
Using hashtags in your posts is an easy way to find followers, but you should be careful with them. For example, you don’t want to use a hashtag like #followforfollowback, as this will be a deterrent to your target audience.
The Importance of Original Content on Instagram
Creating original content has always been a good idea. It will help you connect more authentically with your audience. It can also improve your brand reputation and increase mentions on Instagram. However, as recommended by Famoid, creating original content may not always be possible.
Instagram has redesigned its algorithm to prioritize original content over reposted content. However, it hasn’t been easy to figure out what counts as original and what isn’t.
Instagram has gotten rid of a few old features in the process, like the ability to tag products in your posts. However, the changes are still in the works.
Instagram has also been making enhancements to its native features. These include Collabs and Remix. They will help users identify specific contributions to a post.
Instagram Marketing vs. Twitter Marketing
Whether you are looking to build your brand, increase your visibility, or increase sales, Instagram and Twitter can both be great platforms. However, there are a few differences between the two social networks. These differences are why a company should consider their options before selecting a platform for their marketing campaign.
Twitter is a social network that focuses more on updating users with news and conversations. It allows you to post media in multiple formats, including videos. It also has the option to retweet or reply to other users. The platform is also known for its quick customer service.
On the other hand, Instagram is a more visual social network. Users share images, videos, GIFs, and stickers. It also offers the option to go live. This means you can directly communicate with your customers.
Growing Your Brand Audience on Instagram
Creating an Instagram account for your brand is an excellent way to connect with your audience and strengthen your brand image. Instagram is one of the most popular social platforms in the world with over 2 billion monthly active users. In order to stand out, you must create content that is visually impressive, but also informative. This can be challenging, but there are a few things you can do to build your Instagram audience.
One of the most important aspects of Instagram is knowing who you are targeting. This is best done through a detailed buyer persona. This is a persona that describes your ideal customer. The best buyer personas will be very specific to the demographics you wish to target.