This week I hosted the launch of a great new book for Melbourne fashion-lovers and shopaholics: Fashionista’s Guide to Shopping in Melbourne. The owners, designers and regular cliets of some of the city’s top shopping destinations came together to celebrate the book’s launch in style, at the chic Olsen Hotel rooftop, while sipping on Laurent-Perrier champagne and talking shop, literally.
Editors Emily Power and Antonia Acott have put together an adorable and easy-to-use guide featuring more than 250 men’s, women’s, vintage, designer, bridal, kids and homewares stores, from well-known haunts such as Chapel and High streets, to areas not exactly known as ‘Melbourne fashion destinations’ – Moonee Ponds, Fairfield, and Williamstown. Everyone on the night said how great it was to see stores they’d never heard of or visited on its pages, giving us all a few new destinations to visit.
Of course, the Fashionistas are already scouring other cities to create more guidebooks (Sydney and Perth are next) and have also launched an accompanying website, full of fashion news, people and parties.
For the night, I wore a summery lime dress by Dress Up at Alice Euphemia (and got the chance to interview Alice’s delightful owner Karen Rieschieck about the Melbourne shopping scene), while talented make-up artist Tre Dallas worked his magic on me.
Co-editors Emily Power and Antonia Acott
A look by Leonard St on the runway
Photos by APL Photography for Fashionistas Australia